Nowaday's we can see less than 10 percent of strategies formulated are successfully implemented. There are many reason for this low success rate, including failing to appropriately segment market, paying too much for a new aquisition, and failing behind competitor's R&D.Two variables are of central importance to strategy implementation: Market segmentation, and Product positioning. market segmantation is important because we should know our customers need and habits, and fullfill their potential needs. in the same time when we segment our market we can focuse to our customers needs and wants, and in the same time reduce our cost and inventory because, we limited our market and just try to catch niche of big market. On the other hand market positioning show us where we are now and how we can improve in the future and help to change our strategy in the future if current strategy in failure.
We can segment our market with focus on different Factors including: Geografical factors, Demographic factors, Psychographic factors, Behavioral Factors.
other reason due to companies (specially small and middle companies) try to segment their market is matching supply and demand allows them to produce desirable levels without extra shifts, over time, and subcontracting.
other reason due to companies (specially small and middle companies) try to segment their market is matching supply and demand allows them to produce desirable levels without extra shifts, over time, and subcontracting.
